Our Insights

Unified ID 2.0: A Solution for the Cookieless Future

One of our demand-side platform (DSP) partners, The Trade Desk, announced that they have an additional big advertiser on board with adopting Unified ID 2.0 — the privacy-conscious, identity framework spearheaded by The Trade Desk to help...

..

Reaching Gen Z Through Trending Apps

Today, Gen-Z makes up the large majority of social media consumers. These individuals, born after 1996, are trendsetters — constantly looking for new fads and content to feed their almost insatiable appetites for entertainment...

..

OpenAI - How it will change digital marketing forever.

In our day to day lives, automation can be the name of the game. Our phones automatically correct typos as we text. We no longer have to type in phone passwords thanks to facial recognition...

..

Mobile Performance: The Key to a Website’s Success

With the meteoric rise of mobile device usage now surpassing desktops, Google has adapted its search algorithms to cater to mobile users, including shifting how indexing happens and rankings are derived. If you are looking for help with mobile SEO...

..

Cord Cutters, Cable Consumers, and Finding the Right Mix

For decades, households had cable. Different packages, different numbers of channels, but cable television and the ability to flip through channel after channel was the standard for many. In the past decade, and especially in recent years...

..