Our Insights
For You to Full Funnel: How TikTok Is Good for Consumers, Creators, and Marketers
TikTok, which started as a fun outlet for whimsical posts, trends, and short form video content, has quickly become a cultural force that has connected people globally and changed behavior. For marketers, this platform is reshaping the...
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Breaking Through the Noise: Creative Tips for Digital Ads
Have you ever seen an ad and thought, “What was that even for?” Or maybe you’ve mastered the fine art of skipping ads like it’s an Olympic sport. The reality is, many ads are forgettable. While we don’t design creative in-house at Lewis Media, we...
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Scan You Dig It? Best Practices for QR Codes in Media
I know I can’t be the only one with “Scan QR code to view our menu” fatigue. Admittedly, QR codes became commonplace out of necessity during the height of the Covid-19 pandemic. But now that things are back to normal(ish), I have to say...
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Our 2024 Update on The Trade Desk’s Unified ID Solution 2.0
Even though the deadline continues to get pushed back, we know that at some point, third party cookies will no longer be available to track advertising campaign performance. Fortunately, cookies aren’t just disappearing overnight, so we, alongside...
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Beyond the Horizon: Why Vertical Video is a Must for Your Next Social Campaign
As a rule, we often ask clients for vertical video to accompany digital campaigns. The reason? It’s time for us to think outside of the box… well more accurately, to think outside of the television screen. Horizontal video was king when television...
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