Our Insights

Using Skai to Drive Better Results

October 26, 2023
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As the digital landscape evolves, media agencies need advanced tools and platforms to optimize digital media buys, and work as efficiently as possible. In 2022, we invested in Skai, a omnichannel platform used by performance marketers, to achieve better results for our clients and to give us a competitive edge over our competitors.

Skai is a sophisticated platform that focuses on automation, insights, and optimization — bringing together the power of machine learning and data analytics. By utilizing Skai, we can unlock a range of benefits to elevate the performance of the search campaigns.

LMP leverages these tools among many others within Skai:

  • Portfolios automates bid optimization.
  • Automated Actions makes changes at scale and more efficiently (changes at the campaign, ad group, and ad level as well as budget and bid strategy targets).
  • Search Term Analysis provides insights into keyword performance trends. This includes identifying low-performing search terms that should be added as negative keywords. This tool also discovers new high performing search terms that align with the campaign goals and should be added as keywords to help increase reach.
  • Budget Navigator assists with performance forecasting and optimization of investments through portfolio optimization.
  • Integrations of relevant data sources for data-driven decision making.
  • Experiments enable the execution of A/B testing as well as pre/post tests for major changes in bidding strategies, landing pages, or other creative tests.
  • Activation HQ and Executive HQ assist with finding top action items to address, potential opportunities, and performance alerts.
  • Pacing Monitor ensures our client’s campaigns are on track with their goals giving consideration to budget, conversions, or revenue for the month.
  • Audits are completely automated and eliminate risk for human error which saves time and can be customized to our own standards and best practices.
Nancy Moore