Data & Analytics
Data is essential and plays an integral role in all that we do—defining a target audience, crafting a media strategy, determining success metrics, evaluating channels, and optimizing a campaign.
The business intelligence we get from data doesn’t just happen. Data science, engineering, and analysis, along with a robust technology stack, are the driving factors in how we securely and transparently use and manage data to deliver actionable insights.
Our Analytics Services
Business Intelligence & Data Visualization
Power BI, an industry leader in data integration, reporting, and visualization, is our business intelligence tool. It serves as the presentation layer for our team and clients, displaying media performance, KPIs, and all available business data drawn from our Snowflake data warehouse, the central source of truth.
Data Analysis & Reporting
Data analysis is critical at key points during any marketing campaign. While dashboards are useful in tracking campaign performance, it is also important to examine the story behind the numbers.
Engineering & Infrastructure
Marketing analytics data originates from a wide range of platforms, including Google Ads, Meta, The Trade Desk, Campaign Manager, CRM systems, and web analytics tools. Before this data can be visualized or analyzed, it must be ingested, standardized, and prepared for reporting.
Modeling & Testing
"Lewis Media has been a great partner for Kernel Seasons, working closely with our team to ensure our goals are met or exceeded each quarter and delivering actionable insights and recommendations to improve and optimize our retail media campaigns across multiple retail media networks."
Alina Allen - Marketing Director, Sauer Brands
Our Certifications
