“Is print dead or dying?” That’s a question raised in many of our client and internal meetings, and one that’s quickly followed with speculation of whether local newspaper advertising is worth the investment. “Let’s put an ad in the paper” used to...
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Hosted by AdExchanger, Cynposis, AdMonsters, and Chief Marketer, CTV Connect brought together connected television (CTV) stakeholders for a first of its kind summit in New York City in March 2024...
Movie theaters have always provided a source of escape for the audience. As the story unravels on the big screen, the audience shuts out the world for a couple of hours. 2/3 of the U.S. population watches movies in the theater...
Most homes have a television, some even have several. But the way consumers watch television is changing, and has been changing for decades. As such, reaching consumers with ads via their televisions is changing too, and advertising agencies have...
For decades, households had cable. Different packages, different numbers of channels, but cable television and the ability to flip through channel after channel was the standard for many. In the past decade, and especially in recent years...