Business Intelligence & Data Visualization

Power BI, an industry leader in data integration, reporting, and visualization, is our business intelligence tool. It serves as the presentation layer for our team and clients, displaying media performance, KPIs, and all available business data drawn from our Snowflake data warehouse, the central source of truth.

A key operating principle at Lewis Media is transparency. We believe there should be no "black box." Power BI provides transparency and allows for 24/7 access to client dashboards that are refreshed daily, offering up-to-date data every morning. Our team validates data at every stage, comparing ingested figures against platform-reported numbers to catch discrepancies before they reach a client dashboard. This rigorous approach ensures clients see reliable, actionable data.

Power BI also supports data governance to ensure security, accuracy, usability, and compliance, through built-in platform controls like row-level security, as well as custom logic.