Business Intelligence & Data Visualization

Domo, an industry leader in data integration, reporting, and visualization, is our business intelligence tool. Domo serves as a central repository and source of truth for our team and clients as it captures and presents media performance, KPIs, and all available business data.

A key operating principle at Lewis Media is transparency. We believe there should be no “black box.” Domo provides transparency and allows for 24/7 access to client dashboards that are refreshed daily, offering up-to-date data every morning. A multi-step validation workflow compares ingested data with platform-reported figures, monitors each processing stage, and automatically flags discrepancies. This rigorous approach ensures clients see reliable, actionable data.

Domo also provides for data governance to ensure security, accuracy, usability, and compliance. There are built-in platform controls as well as the ability for enhanced custom logic.