Offering insights and breaking down what media headlines mean for your business.
We’re here to share stories about our great team as well as media news and analysis, from our acute insights on emerging best practices to quick takes on obtuse trends. We shoot straight and aren’t afraid to explore the intersection of media and real life. Look to Lewis Media Partners to always provide the right angle, with the highest degree of authenticity.
20 Years of Intention
Twenty years have gone by in a blink. I am Director of Operations and New Business, but I still have my hands in lots of areas of the agency. When I started at Lewis Media, it was just Aurelia Lewis and me. We invented the company as we went...
Local Listings Management — The Phone Book of the Modern Era
Not so long ago, most households had a bulky edition of the yellow pages delivered to their homes. It’s where customers went for information for everything from a local plumber to pizza delivery. As a result, businesses prioritized their listing...
10 Predictions for the Marketing and Advertising Industry in 2024
As we embark on a new year, the marketing and advertising landscape is poised for significant transformations. From shifts in data reliance to emerging technologies, here are Lewis Media's predictions that could shape the industry in 2024.
Mobile Performance: The Key to a Website’s Success
With the meteoric rise of mobile device usage now surpassing desktops, Google has adapted its search algorithms to cater to mobile users, including shifting how indexing happens and rankings are derived. If you are looking for help with mobile SEO...
Reaching Gen Z Through Trending Apps
Today, Gen-Z makes up the large majority of social media consumers. These individuals, born after 1996, are trendsetters — constantly looking for new fads and content to feed their almost insatiable appetites for entertainment...
Shifting TV Habits & Media Strategies
Most homes have a television, some even have several. But the way consumers watch television is changing, and has been changing for decades. As such, reaching consumers with ads via their televisions is changing too, and advertising agencies have...
Who's Up For A Movie?
Movie theaters have always provided a source of escape for the audience. As the story unravels on the big screen, the audience shuts out the world for a couple of hours. 2/3 of the U.S. population watches movies in the theater...
Is the Future of TV Headed… Backwards?
Binge watching a series quickly became the new normal. However, the pendulum of TV today is quickly swinging the other way with the massive rise in FAST services available. In many ways, with the advent of FAST services, TV is moving back toward...
The Importance of The Fundamentals of Media Planning
The media industry is changing by the day, literally. Google and Facebook are both known to adjust their algorithms daily, and sometimes even more often than that. Linear television viewership is declining...