Our Insights

Why Tagging & Analytics Matter More Than Ever in Today’s Media Landscape

Strong media performance doesn’t just happen. It’s built on data that shows what audiences actually do after clicking or viewing an ad. At Lewis Media, this is the foundation I help clients build every day through thoughtful tagging and analytics...

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For You to Full Funnel: How TikTok Is Good for Consumers, Creators, and Marketers

TikTok, which started as a fun outlet for whimsical posts, trends, and short form video content, has quickly become a cultural force that has connected people globally and changed behavior. For marketers, this platform is reshaping the...

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Google AI Mode for Search: What It Means for Marketers and Why You Need to Pay Attention Now

In the rapidly evolving digital landscape, the way people search for information online is changing — and fast. Google Search’s AI Mode is a groundbreaking shift in how search results are delivered, favoring conversational, AI-generated answers...

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Optmyzr: Enhancing PPC Management Efficiency

At Lewis Media, we invest in a range of technology tools to strengthen insights and improve efficiency, which amplifies our ability to deliver results for our clients in an increasingly competitive digital landscape. In my nearly 20 years in the...

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Your Ad Account is Suspended on Google, Now What?

For the time being (and the foreseeable future) the Google platform is king when it comes to paid search advertising. So receiving a notification that your Google Account has been suspended can elicit a stomach sinking panic...

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Using Skai to Drive Better Results

As the digital landscape evolves, media agencies need advanced tools and platforms to optimize digital media buys, and work as efficiently as possible. In 2022, we invested in Skai, a omnichannel platform used by performance marketers, to achieve...

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