Our Insights

Why Tagging & Analytics Matter More Than Ever in Today’s Media Landscape

Strong media performance doesn’t just happen. It’s built on data that shows what audiences actually do after clicking or viewing an ad. At Lewis Media, this is the foundation I help clients build every day through thoughtful tagging and analytics...

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5 Questions to Ask Your Media Agency about How They Use Artificial Intelligence

AI is here to stay; do you know the questions to ask your media agency? Learn how to separate buzzwords from real strategy from Lewis Media's experts.

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Media Trends We’re Anticipating in 2025

We started Lewis Media nearly three decades ago because we wanted to deliver a different standard for our clients. And while that hasn't changed, the industry as a whole has done nothing BUT change. By honing in specifically on media, building a...

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Unleashing the Power of Resonate: A Deep Dive into Our Media Tagging and Audience Strategies

After years of speculation, third-party cookie depreciation has begun, and programmatic advertisers will be forced to adapt. In the ever-changing landscape of digital marketing, understanding your audience, the purpose of cookies, and...

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What’s The Sweet Spot for Media Budget Allocation?

The ongoing question in media buying is how best to allocate a client’s advertising budget. TV? Print? Digital? Is there a perfect formula that churns out results time after time? Well, we can answer that last question right at the top...

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The Importance of The Fundamentals of Media Planning

The media industry is changing by the day, literally. Google and Facebook are both known to adjust their algorithms daily, and sometimes even more often than that. Linear television viewership is declining...

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