Our Insights
What We’re Watching in 2026: The Evolution of Out-of-Home Advertising
Out-of-home audience measurement has always been a challenge for the media industry. Although digital out-of-home (DOOH) advertising has benefitted from more advanced measurement capabilities in recent years, for the broader out-of-home space...
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Confessions of a Media Agency Project Manager
If you’ve ever worked with a Project Manager (PM), you may have wondered: why do they do what they do? Is there a method to the madness behind the calendar invites, polite follow-ups, and complicated spreadsheets? Well, consider this your peek...
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Lessons Learned from 28 Years of Lewis Media
Twenty-eight years ago, I left my media job in a reputable, successful full-service advertising agency in search of a better work/life balance. Specifically, to be more present for my young daughters. My career has always been focused on media..
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The Benefits of an Independent Media Agency
The end of 2025 saw dramatic changes in the advertising and media agency landscape with a significant global merger and numerous management shuffles across some of the biggest and most notable agencies in the industry – sadly, some of those brands...
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Why Tagging & Analytics Matter More Than Ever in Today’s Media Landscape
Strong media performance doesn’t just happen. It’s built on data that shows what audiences actually do after clicking or viewing an ad. At Lewis Media, this is the foundation I help clients build every day through thoughtful tagging and analytics...
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