Our Insights

Unleashing the Power of Resonate: A Deep Dive into Our Media Tagging and Audience Strategies

After years of speculation, third-party cookie depreciation has begun, and programmatic advertisers will be forced to adapt. In the ever-changing landscape of digital marketing, understanding your audience, the purpose of cookies, and...

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What’s The Sweet Spot for Media Budget Allocation?

The ongoing question in media buying is how best to allocate a client’s advertising budget. TV? Print? Digital? Is there a perfect formula that churns out results time after time? Well, we can answer that last question right at the top...

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The Importance of The Fundamentals of Media Planning

The media industry is changing by the day, literally. Google and Facebook are both known to adjust their algorithms daily, and sometimes even more often than that. Linear television viewership is declining...

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Shifting TV Habits & Media Strategies

Most homes have a television, some even have several. But the way consumers watch television is changing, and has been changing for decades. As such, reaching consumers with ads via their televisions is changing too, and advertising agencies have...

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Media Mix Modeling, How We Crack Your Business’s Unique Code

At Lewis Media Partners, we are integrating media mix modeling (MMM) as an integral part of our attribution solution. MMM is a statistical attribution model that provides a holistic picture of what factors affect business outcomes without...

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