Paid Search
Every search starts with intent, whether that’s a general or more specific ask, and we make sure your brand shows up when it matters most. Our paid search experts build and optimize campaigns that capture high-intent customers, drive qualified traffic, and deliver measurable ROI. It’s fast, flexible, and measurable. When managed strategically, Paid Search is one of the most efficient channels in the media mix.

Our Paid Search Services

Google Ads
From keyword strategy and audience segmentation to creative testing and conversion tracking, we manage Google Ads campaigns built for performance. Our team continuously optimizes for efficiency, improving quality scores, increasing conversion rates, and lowering cost-per-acquisition.

Microsoft Ads
Microsoft Ads often deliver growth at a lower cost. We manage campaigns across Bing, Yahoo, and Microsoft’s partner networks to reach valuable audiences.

Performance Max
We harness the power of Google’s AI-driven Performance Max campaigns to extend campaign reach across Search, Display, and YouTube while maintaining control over creative, audience signals, and performance data.

Shopping
We manage Google and Microsoft Shopping campaigns that showcase your products in search results with engaging visuals and pricing. Our team optimizes product feeds and targeting to reach high-intent shoppers, driving sales and maximizing return on ad spend.
We formulate strategies using data, platform intelligence, and human insights to inform all our campaigns and ensure continuous optimization. While automation and platform recommendations are integral to the process, we strongly believe these cannot be the sole inputs. To address this, we use a third-party platform, Skai, to influence smarter keyword decisions, maximize return on budget, staying on pace, faster optimizations, and maximum outcome.
"I hired Lewis Media to consult with my NBA marketing team and immediately they felt a part of the team. Their strategic guidance, strong knowledge of the media industry and analytics expertise guided every member of my team from research to creative execution to data analytics."
Pam El - Former CMO, NBA
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