Paid Search

Paid Search drives results.

Every search starts with intent, whether that’s a general or more specific ask, and we make sure your brand shows up when it matters most. Our paid search experts build and optimize campaigns that capture high-intent customers, drive qualified traffic, and deliver measurable ROI. It’s fast, flexible, and measurable. When managed strategically, Paid Search is one of the most efficient channels in the media mix.

Our Paid Search Services

Google Ads

From keyword strategy and audience segmentation to creative testing and conversion tracking, we manage Google Ads campaigns built for performance. Our team continuously optimizes for efficiency, improving quality scores, increasing conversion rates, and lowering cost-per-acquisition.

Microsoft Ads

Microsoft Ads often deliver growth at a lower cost. We manage campaigns across Bing, Yahoo, and Microsoft’s partner networks to reach valuable audiences.

Performance Max

We harness the power of Google’s AI-driven Performance Max campaigns to extend campaign reach across Search, Display, and YouTube while maintaining control over creative, audience signals, and performance data.

Shopping

We manage Google and Microsoft Shopping campaigns that showcase your products in search results with engaging visuals and pricing. Our team optimizes product feeds and targeting to reach high-intent shoppers, driving sales and maximizing return on ad spend.

We formulate strategies using data, platform intelligence, and human insights to inform all our campaigns and ensure continuous optimization. While automation and platform recommendations are integral to the process, we strongly believe these cannot be the sole inputs. To address this, we use a third-party platform, Skai, to influence smarter keyword decisions, maximize return on budget, staying on pace, faster optimizations, and maximum outcome.

"I hired Lewis Media to consult with my NBA marketing team and immediately they felt a part of the team. Their strategic guidance, strong knowledge of the media industry and analytics expertise guided every member of my team from research to creative execution to data analytics."

Pam El - Former CMO, NBA

Our Certifications

Google Analytics Certified badge featuring concentric circular segments in red, blue, yellow, and green with text 'Google Analytics Certified' around the circle.Circular badge with multicolored Google Ads logo in the center and the text 'Google Ads Apps Certified' around it.The Trade Desk EDGE Certification Executive Program badge featuring a blue shield outline with the Trade Desk logo above the word EDGE and the phrase CERTIFICATION, with a blue banner labeled EXECUTIVE PROGRAM at the bottom.Google Ads Display certification badge featuring the Google Ads logo with a circular design in red, blue, yellow, and green colors.Google Ads Search Certified badge featuring a circular design with the Google Ads logo in the center and the text 'Google Ads Search Certified' around the circle.Google Ads Video Certified badge featuring the Google Ads logo with red, yellow, green, and blue segments forming a circle around a stylized 'A' in the center, surrounded by the text 'Google Ads Video Certified'.Badge for IBM Developer Skills Network showing Python for Data Science and AI with IBM logo and Coursera powered by text, labeled as IBM Digital Credential.