The Right Angle

We’re here to share stories about our great team as well as media news and analysis, from our acute insights on emerging best practices to quick takes on obtuse trends. We shoot straight and aren’t afraid to explore the intersection of media and real life. Look to Lewis Media Partners to always provide the Right Angle, with the highest degree of authenticity.

WHY A MEDIA AGENCY CAN BE YOUR MOST CRITICAL PARTNER

Lack of leads. Lack of foot traffic. Lack of sales. And lack of brand awareness. These are just some of the ways in which COVID-19 is affecting businesses every day. But you already know that. The pandemic has pushed advertisers to rethink how they need to jump start their business and reengage with their audience…

TV UPDATE POST-COVID APRIL 2020

We continue our journey into how COIVD-19 has impacted media consumption with a deeper dive into local television. How has TV viewing changed and shifted because of COVID-19? Nationally, TV usage is trending well above 2019 levels. As we can see in the latest update from Nielsen, Americans are watching more TV. Total hours per…

NOT QUITE BUSINESS AS USUAL: MESSAGING TIPS FOR A SUCCESSFUL REOPENING

The most frequently asked question we are getting from our clients these days is, “What should I be doing with or saying in my media channels as we enter Phase I of the re-opening?” Our response to them, whether they are brick-and-mortar brand, a virtual storefront, or both, is there is a lot that needs…

WHAT IMPACT HAS COVID-19 HAD ON RADIO LISTENERSHIP?

As subject matter experts, LMP consistently needs to understand how the COVID-19 virus is impacting media consumption. First up, we are taking a deeper dive into the impact on audio. How are people listening to radio now that this pandemic has forced millions to work from home, and commutes have all but disappeared? Audio Update…

HOW WE’RE HELPING CLIENTS NAVIGATE ADVERTISING CHANNELS IN THIS STRANGE, NEW WORLD

We’ve always embraced the consultative role we take with our clients and media partners. During times when the media landscape experiences a little disruption (or a lot), these relationships allow us to provide guidance grounded in the industry’s real-time ebbs and flows, keeping ahead of industry trends while not straying from best practices. To that…

POLITICAL CLIMATE OF LOCAL TV

I am sure we can all give a collective sigh of relief. Election day has passed, and the waves of political ads that filled the airways are behind us…for now. 2020 is just around the corner. But before we make any guesses as to what 2020 may have in store for us, let’s take a…

DJ INFLUENCERS

Influencers are all the rage these days. As you scroll through your social media feed, chances are, you probably follow an influencer or two. Whether the topic is home décor, food, or even travel, people are paying attention. Do you know where else we find influencers? On air! Radio personalities are the original influencers. They…

OUT-OF-HOME ADVERTISING: HOW THE UNDERDOG MEDIUM IS STAYING RELEVANT WHILE GROWING

The state of Out-of-Home (OOH) billboards that decorate our highways and that capture our attention while driving, is changing. This is a positive evolution for the medium — and the change is happening right before our eyes. As an OOH specialist, I love this medium and know that it is the underdog of media (By…

DON’T COUNT TV OUT OF YOUR MEDIA MIX

Depending on what resource you’re using, you can always find proof for the argument you’re trying to make…thanks to the world wide web. With so much talk about digital trends and cord-cutters, traditional broadcast buyers are always being questioned: “How’s TV doing?” The first question is, “What do you consider TV?” “TV” viewing has opened…

TOP TAKEAWAYS FROM GOOGLE MARKETING LIVE 2019

This year’s Google Marketing Live in San Francisco played host to a record 5,000 attendees from 68 countries. This was the fourth time we’ve attend the conference, this time with Aurelia and Jackie making the trip for LMP. As in years past, the conference provided the perfect venue to discover what’s new from Google, what’s…