Strategic Planning

Connecting business
goals with the right strategy.

Why is this not working?

We help clients quantify success.

By taking the time to identify what matters most, we’re able to apply the right thinking and tools to encourage specific consumer actions.

You bring your business insight. We’ll come ready with our media expertise—the platforms, strategy, and tactics that align with your audience and goals. Together we’ll craft a solution that meets your timeline, budget, and goals.

Our Media Planning Services

Ready to give your buy some strategic footing? Hint: It doesn’t mean starting with tactics.

Strategy
Customer
Journey
Channel
Rationale
Media
Schedule
Campaign
KPIs

"I hired Lewis Media to consult with my NBA marketing team and immediately they felt a part of the team. Their strategic guidance, strong knowledge of the media industry and analytics expertise guided every member of my team from research to creative execution to data analytics."

Pam El - Former CMO, NBA

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So much more than hands on keyboards.
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Expertise with a tech stack to match.

Expertise In Action

Why an Integrated Approach to Advertising Works Better

Sometimes you read an article that rings true with so much of what you believe in that you actually have to eyeball the byline to make sure you didn’t write it. This was the case recently, as I pored over a Forbes.com article, “To Keep A Consumer...

Aurelia Lewis
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The Importance of The Fundamentals of Media Planning

The media industry is changing by the day, literally. Google and Facebook are both known to adjust their algorithms daily, and sometimes even more often than that. Linear television viewership is declining...

Aurelia Lewis
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