The Right Angle

We’re here to share stories about our great team as well as media news and analysis, from our acute insights on emerging best practices to quick takes on obtuse trends. We shoot straight and aren’t afraid to explore the intersection of media and real life. Look to Lewis Media Partners to always provide the Right Angle, with the highest degree of authenticity.

Kay Lawson Interview

The Great Resignation. Staffing issues. Talent shortages. Churn. Retention. Turnover. There are all sorts of buzz words surrounding employment, during the pandemic certainly, but in many cases before that too. It seems like no industry is immune to the conversations around hiring, firing, layoffs, and employee benefits — the media industry is no exception.This summer, a survey conducted by World Federation of Advertisers and MediaSense, shared a staggering figure that caught our eye...

Unified ID 2.0: A Solution for the Cookieless Future

One of our demand-side platform (DSP) partners, The Trade Desk, announced that they have an additional big advertiser on board with adopting Unified ID 2.0 — the privacy-conscious, identity framework spearheaded by The Trade Desk to help address the cookieless future. UID 2.0 aims to offer a solution for a new identity framework for the open internet where transparency and privacy controls, flexibility, and interoperability are prioritized...

What’s The Sweet Spot for Media Budget Allocation?

The ongoing question in media buying is how best to allocate a client’s advertising budget. TV? Print? Digital? Is there a perfect formula that churns out results time after time? Well, we can answer that last question right at the top...

Cord Cutters, Cable Consumers, and Finding the Right Mix

For decades, households had cable. Different packages, different numbers of channels, but cable television and the ability to flip through channel after channel was the standard for many. In the past decade, and especially in recent years, households have been breaking up with their cable companies altogether. But they’re not ditching their televisions — they’re opting for streaming services. You know some of the big names: Hulu, Peacock, Paramount+, and it seems like more streaming services come on the market daily.

Domopalooza

As the world becomes more data centric, we at LMP continue to become more creative, faster, and innovative in how we apply our client’s data to their advertising and their business problems. Our business intelligence platform, Domo, hosts an annual conference called Domopalooza. Domopalooza highlights the latest developments in business intelligence and gives us an idea of what the future looks like for data. At LMP, we use Domo to quickly and easily combine paid media data, web analytics data, macroeconomic data, and our client’s data into one organized, easy to use platform

A LETTER TO GOOGLE: THANK YOU & NOT-THANK YOU AFTER THE CHROME COOKIES EXTENSION

Dear Google, We just heard you’ve pushed back your deadline for cookie deprecation and we wanted to say “thank you.” Thank you for shining a light into real user privacy concerns in the digital landscape over the past year. Now, on to the not-thank you portion of our letter. Not-thank you for giving small businesses…

THE COOKIE-LESS FUTURE

‘Tis the season for all things cookies – baking them, swapping them, decorating them, getting ready for their eradication… Well, the last one just pertains to 3rd party cookies, thank goodness! (Sorry, a little advertising humor.) And while we want you to enjoy all of the edible cookies in your offline world, we also want…

HOW B2B ADVERTISERS CAN OVERCOME PANDEMIC-RELATED CHALLENGES

“In the last six months alone, we’ve probably experienced 10 years’ worth of change,” says Allan Thygesen, president of the Americas at Google. I think we all agree. When it comes to marketing and advertising, the struggles of consumer-facing brands have received most of the mainstream attention. B2B marketers face their…

LEWIS MEDIA PARTNERS HIRES TO BOOST SEARCH, ACCOUNT MANAGEMENT

Chris Fay and Lisa Matulis join Richmond-based agency specializing in media strategy, execution, and data intelligence Richmond, VA: Advertising agency Lewis Media Partners (LMP) has hired Lisa Matulis and Chris Fay as Account Lead and Channel Owner, Search, respectively. Matulis comes to LMP from Alexandria, Va.-based trade association The Vision Council. Previously, she spent a…

OUR COMPANY DESCRIPTION – PLEASE SELECT “OTHER”

By: Beth Saunders I have been registering for a lot of webinars during Covid. One, I feel it is more important than ever to stay up to date on what is happening in the media industry. But two, good webinars feed my business soul when I cannot attend conferences or see “live” speakers. However, as…