The Right Angle
We’re here to share stories about our great team as well as media news and analysis, from our acute insights on emerging best practices to quick takes on obtuse trends. We shoot straight and aren’t afraid to explore the intersection of media and real life. Look to Lewis Media Partners to always provide the Right Angle, with the highest degree of authenticity.
Is the Future of TV Headed… Backwards?
Binge watching a series quickly became the new normal. However, the pendulum of TV today is quickly swinging the other way with the massive rise in FAST services available. In many ways, with the advent of FAST services, TV is moving back towards the linear model...
LMP Twenty Five Years
In two and a half decades, Aurelia Lewis has built Lewis Media Partners into a well-respected media agency. The team is composed of the best and the brightest (including her two, now adult daughters), able to blow our competitors out of the water with our creativity, technology, and attention to detail...
The Importance of The Fundamentals of Media Planning
The media industry is changing by the day, literally. Google and Facebook are both known to adjust their algorithms daily, and sometimes even more often than that. Linear television viewership is declining...
OpenAI - How it will change digital marketing forever.
In our day to day lives, automation can be the name of the game. Our phones automatically correct typos as we text. We no longer have to type in phone passwords thanks to facial recognition. Our emails nearly write themselves with suggested text. We reorder our frequently used household items by talking to a tiny speaker in our home. The rise of artificial intelligence (AI) has drastically changed the landscape of many aspects of modern life. And when it feels like your phone is reading your mind when it presents you ads for something you’ve barely given conscious thought to needing… it should be no surprise that AI is involved there too. AI is making its mark on online marketing, just like it’s making a mark on your life generally. In particular, AI is quickly becoming an integral part of the Pay Per Click (PPC) marketing industry, and its impact is only expected to increase in the coming years.
Kay Lawson Interview
The Great Resignation. Staffing issues. Talent shortages. Churn. Retention. Turnover. There are all sorts of buzz words surrounding employment, during the pandemic certainly, but in many cases before that too. It seems like no industry is immune to the conversations around hiring, firing, layoffs, and employee benefits — the media industry is no exception.This summer, a survey conducted by World Federation of Advertisers and MediaSense, shared a staggering figure that caught our eye...
Unified ID 2.0: A Solution for the Cookieless Future
One of our demand-side platform (DSP) partners, The Trade Desk, announced that they have an additional big advertiser on board with adopting Unified ID 2.0 — the privacy-conscious, identity framework spearheaded by The Trade Desk to help address the cookieless future. UID 2.0 aims to offer a solution for a new identity framework for the open internet where transparency and privacy controls, flexibility, and interoperability are prioritized...
What’s The Sweet Spot for Media Budget Allocation?
The ongoing question in media buying is how best to allocate a client’s advertising budget. TV? Print? Digital? Is there a perfect formula that churns out results time after time? Well, we can answer that last question right at the top...
Cord Cutters, Cable Consumers, and Finding the Right Mix
For decades, households had cable. Different packages, different numbers of channels, but cable television and the ability to flip through channel after channel was the standard for many. In the past decade, and especially in recent years, households have been breaking up with their cable companies altogether. But they’re not ditching their televisions — they’re opting for streaming services. You know some of the big names: Hulu, Peacock, Paramount+, and it seems like more streaming services come on the market daily.
Domopalooza
As the world becomes more data centric, we at LMP continue to become more creative, faster, and innovative in how we apply our client’s data to their advertising and their business problems. Our business intelligence platform, Domo, hosts an annual conference called Domopalooza. Domopalooza highlights the latest developments in business intelligence and gives us an idea of what the future looks like for data. At LMP, we use Domo to quickly and easily combine paid media data, web analytics data, macroeconomic data, and our client’s data into one organized, easy to use platform
A LETTER TO GOOGLE: THANK YOU & NOT-THANK YOU AFTER THE CHROME COOKIES EXTENSION
Dear Google, We just heard you’ve pushed back your deadline for cookie deprecation and we wanted to say “thank you.” Thank you for shining a light into real user privacy concerns in the digital landscape over the past year. Now, on to the not-thank you portion of our letter. Not-thank you for giving small businesses…
