WATCH NOW: CONNECTED VS. LINEAR TV

Hi Folks. This is Tori with Lewis Media Partners.

I wanted to talk to you about something that is happening in your customer’s living room, right now as we speak. Specifically, it’s about how their TV watching is changing.

We know TV watching in general has gone up about 16% since the outbreak in mid-March, but what is different now is how people are watching TV — shifting from Linear TV viewing to Connected TV viewing.

A quick refresher: Linear TV is scheduled programming broadcast over the air through satellite and cable, while Connected TV refers to devices that can be connected to the internet for streaming content.

While we’ve seen this shift occurring over the past few years, it’s accelerated since the COVID outbreak. Connected TV is set to hit a household penetration of 80% by the end of the year. What is even more interesting is that many of these connected TV users are cutting the cord, which means they are no longer reachable by linear TV.

So what does that mean for you? It means that now, in order to have an effective and efficient TV media strategy, Connected TV should almost always be part of your TV buy.

To learn how more about the balance between Connected and Linear TV, check out our blog. Or skip ahead and reach out to in-house experts today to make sure you are reaching your audience.