Our Insights

The Life of a Lewis Media Intern

March 8, 2016

Excitement, eagerness, and nervous energy flowed through my body as I walked into the Lewis Media office during the first week of July 2015. Located in Richmond, the office houses 15 employees who operate a media marketing company. With more than 40 clients, and a team that has worked in huge companies such as The Martin Agency and Circuit City, Lewis Media offered what I knew would be a once in a lifetime opportunity.

I arrived early on my first day; my head was swarming with questions. What would I do? What would I learn? Will I make friends with the staff?

We have all heard of infamous intern horror stories. Many of my colleagues have discussed their role as an intern. They retrieved the Starbucks coffee. They bought the Krispy Kreme donuts. They completed the tasks that no one else wanted to   complete.

Although it’s hard for me to turn down a good donut, I wanted this internship to be a great learning experience.

Four weeks later and I can luckily say that I have not had to do work that I have not wanted to do nor be forced to retrieve coffee for 15 people.

Phew.

Over just 80 hours, I grew to feel like a member of the Lewis Media all-female family.  Not only was I been able to engage with the employees on a daily basis, but I have also learned new information regarding the marketing-advertisement world, including these five points:

  • A LOT goes into the ads you see on TV, websites, print and candies. In the past I only saw the advertising world as a creative place where “Hump Day” commercials were once ideas. But I have learned that the digital media planning side of ads is a very important aspect of marketing.
  • I have learned ads don’t magically appear on websites that relate to your interest. They are set based upon the category of the website, your geography and other criteria. Through this people can measure click-thru rates and impressions to understand if the ad is effective. That’s why digital is a more real-time channel than any other advertisement method.
  • Satisfying the client’s needs (within budget and on time) is always the main priority for every campaign. Equally important is finding and presenting the right metrics to show how this was accomplished. Lewis Media has a high retention rate with clients because they understand this goal.
  • Constant communication is key to forming good relationships and partnerships. It is necessary to have daily emails, weekly phone calls and monthly in-person meetings.
  • Research is essential for creating campaigns for each client. You need to know the client, understand their mission, and recognize their target audience.
  • All work must be submitted by the deadline. If not, it could be detrimental to the success of the client. Deadlines may require you to work through your lunch break or after the office closes.

My experience at Lewis Media is an opportunity that I will never forget. The wonderful staff has supplied me with knowledge I can use during my years after college. I am so thankful that I have had this awesome internship experience at Lewis Media! They will always have a special place in my heart.

Sincerely,

The Intern

P.S. Since my time is up, maybe I could use a donut?

We’re currently recruiting summer interns. If you think you have what it takes, contact us.

Anne Aurelia Lewis