Offering insights and breaking down what media headlines mean for your business.

Our Insights

We’re here to share stories about our great team as well as media news and analysis, from our acute insights on emerging best practices to quick takes on obtuse trends. We shoot straight and aren’t afraid to explore the intersection of media and real life. Look to Lewis Media Partners to always provide the right angle, with the highest degree of authenticity.

Unleashing the Power of Resonate: A Deep Dive into Our Media Tagging and Audience Strategies

After years of speculation, third-party cookie depreciation has begun, and programmatic advertisers will be forced to adapt. In the ever-changing landscape of digital marketing, understanding your audience, the purpose of cookies, and...

Walter Mann

Top Insights

Using Skai to Drive Better Results

Media Mix Modeling, How We Crack Your Business’s Unique Code

Lewis Media Twenty Five Years

More Insights

What Fuels Us: How Volunteering Drives Our Team at Lewis Media

At Lewis Media, we believe what fuels us in our work should extend beyond campaigns and KPIs. It’s about the impact we can make on our clients, our community, and each other. That’s why volunteering isn’t just something we do; it’s a core part of...

Local SEO’s Secret Weapon: How Reviews & Engagement Drive Local Rankings and Real Results

Imagine you are trying to find somewhere to grab a slice of pizza, and you want to try one of the local restaurants in your city. When searching on Google, you’re given results for a local pizzeria with 5 stars and over 300 reviews and a pizza...

Behind the Dashboard: The Hidden Work of a Data Engineer

March 11, 2025

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In marketing analytics, it’s easy to take clean, polished dashboards for granted. Data just appears at your fingertips, right? Not quite. Behind every number and graph is a lot of hard work from data engineers, whose job is to ingest, clean, and...

Breaking Through the Noise: Creative Tips for Digital Ads

Have you ever seen an ad and thought, “What was that even for?” Or maybe you’ve mastered the fine art of skipping ads like it’s an Olympic sport. The reality is, many ads are forgettable. While we don’t design creative in-house at Lewis Media, we...

Media Trends We’re Anticipating in 2025

We started Lewis Media nearly three decades ago because we wanted to deliver a different standard for our clients. And while that hasn't changed, the industry as a whole has done nothing BUT change. By honing in specifically on media, building a...

Do You Know What Out-Of-Home Advertising Is?

December 23, 2024

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Minutes

When you think of Out-Of-Home (OOH) advertising, what comes to mind? Billboards, perhaps? But did you know that out-of-home advertising extends far beyond the signs you see on the highway? While OOH does include more traditional forms...

Tips for Getting Your Local Business Verified on Google Business Profile

Verifying your local business on Google Business Profile (GBP), formerly known as “Google My Business,” is essential for building trust with customers and improving your online visibility. It unlocks the ability to update key details about...

Leveraging Location Data for Smarter Marketing

November 26, 2024

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Finding the right locations to target for your business goes beyond profitability — it's about identifying the key areas where your marketing dollars will thrive. At Lewis Media, we believe that tapping into location-level data is essential for...

Optmyzr: Enhancing PPC Management Efficiency

At Lewis Media, we invest in a range of technology tools to strengthen insights and improve efficiency, which amplifies our ability to deliver results for our clients in an increasingly competitive digital landscape. In my nearly 20 years in the...

How to Survive and Thrive in Project Management

October 23, 2024

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Minutes

So, you want to learn how to be a good project manager? The type that effortlessly manages internal and external communications, moving targets, deadlines, client priorities, meetings, presentations, deliverables, and more?...