Our Insights

10 Predictions for the Marketing and Advertising Industry in 2024

As we embark on a new year, the marketing and advertising landscape is poised for significant transformations. From shifts in data reliance to emerging technologies, here are Lewis Media's predictions that could shape the industry in 2024.

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Unleashing the Power of Resonate: A Deep Dive into Our Media Tagging and Audience Strategies

After years of speculation, third-party cookie depreciation has begun, and programmatic advertisers will be forced to adapt. In the ever-changing landscape of digital marketing, understanding your audience, the purpose of cookies, and...

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Using Skai to Drive Better Results

As the digital landscape evolves, media agencies need advanced tools and platforms to optimize digital media buys, and work as efficiently as possible. In 2022, we invested in Skai, a omnichannel platform used by performance marketers, to achieve...

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What’s The Sweet Spot for Media Budget Allocation?

The ongoing question in media buying is how best to allocate a client’s advertising budget. TV? Print? Digital? Is there a perfect formula that churns out results time after time? Well, we can answer that last question right at the top...

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Unified ID 2.0: A Solution for the Cookieless Future

One of our demand-side platform (DSP) partners, The Trade Desk, announced that they have an additional big advertiser on board with adopting Unified ID 2.0 — the privacy-conscious, identity framework spearheaded by The Trade Desk to help...

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Reaching Gen Z Through Trending Apps

Today, Gen-Z makes up the large majority of social media consumers. These individuals, born after 1996, are trendsetters — constantly looking for new fads and content to feed their almost insatiable appetites for entertainment...

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