Offering insights and breaking down what media headlines mean for your business.

In today’s data-saturated marketing environment, the true value of campaign reporting lies not in the volume of information, but in the clarity of the story it tells. Effective data-driven storytelling bridges the gap between raw performance...

AI is here to stay; do you know the questions to ask your media agency? Learn how to separate buzzwords from real strategy from Lewis Media's experts.

With all the buzz around streaming services, it’s easy to forget that traditional TV is still going strong. In fact, it’s not just surviving; it’s adapting and evolving. Traditional TV advertising remains...

At Lewis Media, we believe what fuels us in our work should extend beyond campaigns and KPIs. It’s about the impact we can make on our clients, our community, and each other. That’s why volunteering isn’t just something we do; it’s a core part of...

Imagine you are trying to find somewhere to grab a slice of pizza, and you want to try one of the local restaurants in your city. When searching on Google, you’re given results for a local pizzeria with 5 stars and over 300 reviews and a pizza...

Have you ever seen an ad and thought, “What was that even for?” Or maybe you’ve mastered the fine art of skipping ads like it’s an Olympic sport. The reality is, many ads are forgettable. While we don’t design creative in-house at Lewis Media, we...

We started Lewis Media nearly three decades ago because we wanted to deliver a different standard for our clients. And while that hasn't changed, the industry as a whole has done nothing BUT change. By honing in specifically on media, building a...

When you think of Out-Of-Home (OOH) advertising, what comes to mind? Billboards, perhaps? But did you know that out-of-home advertising extends far beyond the signs you see on the highway? While OOH does include more traditional forms...

Verifying your local business on Google Business Profile (GBP), formerly known as “Google My Business,” is essential for building trust with customers and improving your online visibility. It unlocks the ability to update key details about...

Finding the right locations to target for your business goes beyond profitability — it's about identifying the key areas where your marketing dollars will thrive. At Lewis Media, we believe that tapping into location-level data is essential for...