“One dollar bid, now two, now two, will you give me two? Two dollar bid, now three, now three, will you give me three? Going once, going twice, sold” No, we’re not auctioning off grandma’s porcelain figurine, but this is what programmatic display...
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One of our demand-side platform (DSP) partners, The Trade Desk, announced that they have an additional big advertiser on board with adopting Unified ID 2.0 — the privacy-conscious, identity framework spearheaded by The Trade Desk to help...
Last month LinkedIn sent users an update announcing that they added conversion tracking to their marketing toolbox. We cheered the update – and the ability to better analyze results from Content and Text Ad campaigns. In fact, it was one of the…
Today, Gen-Z makes up the large majority of social media consumers. These individuals, born after 1996, are trendsetters — constantly looking for new fads and content to feed their almost insatiable appetites for entertainment...
As COVID fallout, civil unrest, and our reckoning with racial injustice play out on TVs around the county — and right in our back yards — they’re about to be joined by another hugely impactful media force: the 2020 election. Media has and will…
When we ask companies why they’re on social media, there is one surprising answer that comes up more than we expected. It goes something like this… “Well, we need to be. Right? I mean, our competitors are out there. We need to be there, too. Right…?…