As the digital landscape evolves, media agencies need advanced tools and platforms to optimize digital media buys, and work as efficiently as possible. In 2022, we invested in Skai, a omnichannel platform used by performance marketers, to achieve...
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“In the last six months alone, we’ve probably experienced 10 years’ worth of change,” says Allan Thygesen, president of the Americas at Google. I think we all agree. When it comes to marketing and advertising, the struggles of consumer-facing…