Hosted by AdExchanger, Cynposis, AdMonsters, and Chief Marketer, CTV Connect brought together connected television (CTV) stakeholders for a first of its kind summit in New York City in March 2024...
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The ongoing question in media buying is how best to allocate a client’s advertising budget. TV? Print? Digital? Is there a perfect formula that churns out results time after time? Well, we can answer that last question right at the top...
Most homes have a television, some even have several. But the way consumers watch television is changing, and has been changing for decades. As such, reaching consumers with ads via their televisions is changing too, and advertising agencies have...
Binge watching a series quickly became the new normal. However, the pendulum of TV today is quickly swinging the other way with the massive rise in FAST services available. In many ways, with the advent of FAST services, TV is moving back toward...
For decades, households had cable. Different packages, different numbers of channels, but cable television and the ability to flip through channel after channel was the standard for many. In the past decade, and especially in recent years...
