Taking Action
Getting advertisers to take action is at the heart of our business, and when the target is a teen it makes it even tougher to get a response. Longwood University needed to increase their registration in light of growing competition from other major universities. We knew several things about the registration process: it was stressful for teens, it was stressful for parents, it was stressful to make decisions about one of life's most important aspects.
With a strategy of pushing media to a pull generation Lewis Media Partners found media vehicles to advertise for Longwood University where potential students were having fun, not researching and not stressing. By equating a LU message with fun and teen-targeted content, the client has seen registration increase by 22% over the past three years.
Counselor
Chance Meeting
Nothing in Common
