Sophisticated tools, exceptional skills.
Lewis Media Partners utilizes the best research tools available to develop efficient and effective media plans. Target and positioning analysis, product/service profiles, instant access to up-to-the-minute media use and media costs, and comprehensive competitive spending information enable our planners to develop and execute media strategies based on real-time information, not assumptions or dated data. Keen negotiating skills and excellent relationships with the media allow our buyers to execute those strategies with impressive cost-efficiency.
Our resources include:
- Mediamark Research, Inc. (MRI)
- Simmons Market Research Bureau (SMRB)
- Scarborough Research
- Competitive Media Reporting (CMR)
- Smart Plus for Television and Radio
- SQAD – Spot TV
- SPARC – Spot Radio
- Nielsen for Television
- Arbitron for Radio
- RADAR for Network Radio
- Telmar
- MediaSource
- Atlas DMT
